Social Networking for the Insurance Industry
Are you losing sales?
I've polled 100's of agents over the last few months and asked this question:
If you let ten clients you spoke to go, meaning you let them think it over, speak to their spouse, etc (without validating it), how many do you get back and convert into sales?
The answer is always 0 to 20%. The highest I've heard is about 35% and that was only two people. So let's say 80%.
I then ask this:
Do you think the 80% aren't buying insurance any longer, or just not from you?
The answer is usually a resounding "they're still buying!" Many agents have even confirmed this by getting the potential client on the phone and being told that the client bought, from someone else, even the same policy!!! Not all of them are buying but you can be sure that many are and you're losing sales
Why aren't they buying from you? Is it their fault or yours?
Let's think about it. If I'm on the phone with an agent for 15 to 30 minutes and I hang up and my problem isn't resolved, why would I want to deal with you again? I'd want to get someone else to help me. Have you ever felt like you weren't being taken care of and said "is there someone else that I can talk to?"
In insurance there is someone else a client can talk to, many others, and with prices being the same, what sets one agent apart from another? Service and expertise.
Are you and expert providing great service? Or an amateur hoping someone buys from you? (I don't mean that as an insult)
You get paid commission to provide a service to others and to write policies, not to send information and hope for a lay down or rollover.
Stop losing sales, start asking questions as to why they are hesitant to sign on the line which is dotted.
Sell your butt off!! ; )~
Disclaimer: It's not always the agents fault, but the more you try to resolve their concerns, assist the client and assume fault, the better it is.
If you let ten clients you spoke to go, meaning you let them think it over, speak to their spouse, etc (without validating it), how many do you get back and convert into sales?
The answer is always 0 to 20%. The highest I've heard is about 35% and that was only two people. So let's say 80%.
I then ask this:
Do you think the 80% aren't buying insurance any longer, or just not from you?
The answer is usually a resounding "they're still buying!" Many agents have even confirmed this by getting the potential client on the phone and being told that the client bought, from someone else, even the same policy!!! Not all of them are buying but you can be sure that many are and you're losing sales
Why aren't they buying from you? Is it their fault or yours?
Let's think about it. If I'm on the phone with an agent for 15 to 30 minutes and I hang up and my problem isn't resolved, why would I want to deal with you again? I'd want to get someone else to help me. Have you ever felt like you weren't being taken care of and said "is there someone else that I can talk to?"
In insurance there is someone else a client can talk to, many others, and with prices being the same, what sets one agent apart from another? Service and expertise.
Are you and expert providing great service? Or an amateur hoping someone buys from you? (I don't mean that as an insult)
You get paid commission to provide a service to others and to write policies, not to send information and hope for a lay down or rollover.
Stop losing sales, start asking questions as to why they are hesitant to sign on the line which is dotted.
Sell your butt off!! ; )~
Disclaimer: It's not always the agents fault, but the more you try to resolve their concerns, assist the client and assume fault, the better it is.
What They're Saying...
"So there are some people out there that feel me? They want to make insurance fun; they want to make insurance sexy. SexyInsurance.com."
"You didn’t know you were part of the sexiest industry on the planet, did you? Me neither."
"Children advertising house parties on the likes of MySpace have often paid the price as their parents' homes are destroyed. Should we expect to read stories of wild insurance seminars being trashed by gate crashing actuaries after seeing the event posted on SexyInsurance.com?"
"A place to complain about your insurance job and hook up with someone "- Afternoon Advice with Tiffany Granath
"Social network Web site gets on sexy side of insurance."
"The point of the site - for those who know that they belong to the sexiest industry on the planet - is to interact."
"Check it out, create a page, and network with your sexy colleagues! Yee haw!"
"With 42 members so far, Sexy Insurance has a way to go before rivaling Facebook’s 60 million members."
"One forum on the site is dubbed, After Dark -- the place to share your party exploits!"
"Insurance professionals looking for friendship (and maybe more) can now look further afield than Facebook or Match.com."
"Most Emailed #10: Sexy Insurance? A New Social Networking Site for the Sexiest Industry on the Planet. Meet new colleagues, network, job search."
"January is traditionally a gloomy month, so we appreciated the raucous laughter caused by an email a work colleague thoughtfully forwarded, informing us of the latest social networking phenomenon to hit the UK."
"A lover’s guide to insurance."
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© 2010 Created by Sean.
